hổ phượng

Vision, Mission and Core Values


1. VISION


“With the principle of product quality, business reputation, Ho Phuong Company Limited constantly strive the best to become one of the companies that provides top Arabica coffee quality for the Vietnamese coffee market in particular, and the world in general."

2. MISSION

"Improving the quality of Arabica coffee in Vietnam, contributing to increased prestige and a voice for the Vietnamese coffee industry on the world market."


      To achieve the objectives , the company has constantly research, explore the best processing and upgrading the machinery system, and modern technical equipments, providing the training for staffs through each season. On the part of officials and employees in the company, all always work seriously with a high sense of responsibility for the mission and for the general direction of the company in the future.

3. CORE VALUES

a) The value of the core product:
- Quality

b) Core brand values:
- Reliability
- Commitment to quality reputation.
- Towards a national value.

c) The value of core management approach:
- The justice and humanity.
- Disciplinal organization.
- Team strengh.


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